Your Dry January Guide

Mixer with 2 VIP buyers + our 2025 product picks for the new you ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

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SNAG YOUR SPOT NOW COMMUNITY ZOOM MIXER with TWO VIP BUYERS! Hi Startup CPGers,   We think it's easier and more fun to do Dry January with friends. On 1/14, we're gathering as a community to celebrate NA brands and our choices to to have less alcohol in our lives!   Whether you're doing Dry January, reducing your alc. intake at all, or just want to learn about some new non-alcoholic brands, join the Startup CPG team and special guests like Sean Goldsmith Co-Founder & CEO of Zeroproof (top DTC non-alc distributor), Jeanette Bloss, Category Manager @ National Co+Op Grocers (currently reviewing her mocktail set!) and featured NA brands Tēthos, Dappy, Sarilla, Aplós and more.   Come with your fave NA bevvie in hand, introduce yourself and/or your brand, meet new CPG friends and meet your new NA BFFs. Our mixers let us feature our VIP guests and brands, and then have plenty of time for small breakout rooms for everyone to make connections.   This is a virtual event - so be camera ready 👩‍💻! DRY JANUARY HIGHLIGHTS Dry January is here! We're tipping our hats and our glasses to the booze-free brands in CPG - an industry projected to be worth $225+ BILLION DOLLARS by 2030!    We're celebrating by highlighting some NA brands in our community, and by gathering together!   We put together a list of NA brands that would make great swaps for conventional boozy beverages. CHECK OUT OUR NA SWAPS NEW YEAR, NEW YOU, NEW PRODUCTS FOR YOUR ROUTINE Happy 2025! Looking for new CPG brands to inspire a well-rounded health, wellness, and beauty routine? Get the full scoop here, and easily shop these brands online. Don't forget - the best gift you can give a CPG brand after purchasing is your endorsement - leave a review! READ THE BLOG NOW PLANT BASED PROTEIN Starting a new fitness routine and looking for a meal replacement? Green Regimen's organic, plant-based protein powders are packed with fiber, superfoods, no added sugar, and of course: a whopping 25 grams of protein per serving all while targeting muscle recovery. SHOP HERE   SAVORY SNACK BARS   Some of us might not like eating salads – and that's okay. With Undressed, you can have your salad – but in bar form – no need to grab a fork. Each bar is pumped up with protein, fiber, and calcium using real, whole foods only – no protein powders or isolates.    SHOP HERE   SHROOMS MADE SWEET Wanna do shrooms? Not those kind! The functional kind — made by neuroscientists with a sweet tooth, Noon is prettily packaging gummies and chocolates infused with adaptogenic herbs and mushrooms to help you get in the zone, focus, chill, and sleep. Like Alice, you'll be off to whatever Wonderland you choose. SHOP HERE   CHECK OUT ALL THE PRODUCTS HERE #marketing Slack Question of the Day ANSWER HERE Latest Content → CPG Forecasting → Top 5 ops mistakes CPG brands make Upcoming Webinars → Dry Jan - Community Mixer → How to win at Foodservice with First Bite → Canada CPG 101 Upcoming Meet-ups → San Francisco Meet-Up → Female Founder Mixer at Winter Fancy Food → Alley Rally at Expo West Startup CPG Resources → Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc. → Newswire: Submit your brand news as a press release (for free!) → Webinar Recordings: Learn from the best & subscribe to our YouTube channel. → Startup CPG Podcast: The world's top CPG podcast - buyer, brand & expert interviews → NIQ Data Drops: Free data on your category & competitors → Exclusive Discounts: Special offers for our community- NIQ, Grassroots and more

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