Best Skin Care Products For Women: Add Shopper Insights to your Pitch Deck with Consumer Panel Data🚀

NIQ Panel data now included in Startup CPG report package!!! 👏👏👏👏👏

Hi Startup CPGers,

Consumer panel data gives you real data on the people shopping your brand, competition, and category. It can help you understand why they choose your product (or another), who they are, what else they buy, where they shop, and so much more.

As a startup, you can leverage this data to make product and marketing decisions, and also to tell buyers a much more sophisticated story about your brand and how it fits into their set.

"Panel data is some of the most powerful stuff out there. Knowing who buys your product & cateogry, how often, what else they buy - it lets you educate the buyer. I'm so thrilled brands from our community can now get panel reports as part of their package - it's the best deal out there."

- Daniel Scharff, Founder of Startup CPG

The key dimensions of consumer panel data include:

Here's how leveraging consumer panel data can elevate your brand:

Targeted Marketing: Discover which consumer segments are most likely to buy your products so you can fine-tune your messaging.
Competitor Benchmarking: See how your brand stacks up against competitors and uncover new opportunities to gain market share.
Product Innovation: Use direct shopper feedback to understand what consumers love (or don't), guiding your next product development decisions.
Pitch Perfect: Show buyers you have a full understanding of your (and their) consumers, what else they buy, their basket size, frequency of purchase, etc.

Shopper Summary

Shopper Demo by Product

Shopper Demo by Market

Shopper Sales Decomp Tree

Looking for data-driven insights?

Startup CPG members have exclusive access to NIQ's Byzzer™. For just $4,950, you'll get 20 reports covering 6 markets and up to 5 categories (down to the UPC level). Some of the panel data reports available include:

The Shopper Demo by Market Report
The Shopper Demo by Product Report
The Shopper Sales Decomp Tree
The Shopper Summary Report

Curious to see how this data can fuel your brand's success? Let's schedule a free 1:1 consultation to explore how consumer panel data can power your next retail pitch and boost your business.

- The NIQ Team