Big Break: Pitch Your Brand at The Beverage Forum

One lucky brand will win a life-changing prize valued at nearly $1M! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

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ENTER TO PITCH Pitch your beverage brand to MAJOR BUYERS @ The Beverage Forum! Hi Startup CPGers,   Startup CPG is THRILLED to partner with The Beverage Forum — the annual, global all-beverage exclusive conference attended by top national and regional beverage buyers and industry leaders. And we've got a MAJOR opportunity for one lucky brand to win a once-in-a-lifetime prize package valued at nearly a million dollars! Don't miss this epic and career-defining opportunity to accelerate your brand in 2025 and well beyond.    April 29 & 30, 2025 at the Westdrift Manhattan Beach.  Pitching for Success: The "Ones to Watch" Lightning Pitches Our very own Daniel Scharff will be leading the "Ones to Watch" Lightning Pitches powered by Startup CPG, where 15 lucky brands will pitch to a panel of iconic beverage buyers: Christi Frizzell (7-Eleven) Brian Albert (Sprouts) Kristin Alas (Gelson's) Darren Viscount (Bristol Farms) Taylor Cathala (Whole Foods) Jess Rodlin (SIP Brand Incubation) Daniel Scharff (Startup CPG) Immediately following the pitches, 15 brands will demo their drinks during the lunch break — a prime opportunity to showcase your product.   Brands who are selected for the Lightning Pitch will need to buy a ticket to the Beverage Forum (early bird registration fee is currently $1,499). APPLY NOW TO PITCH Pitch for a HUGE grand prize valued at nearly $1 MILLION! One lucky Lightning Pitch brand will receive a pivotal and life-changing prize package of brokerage and distribution services valued by LA Libations at nearly $1 Million.  Prize Package Includes: L.A. Libations Services    National Sales Growth & Strategy Consultancy (Value: $240K) Driving the growth of emerging and established brands across the country by securing placements leading national retailers such as Walmart, Albertsons Companies, Costco, Whole Foods and more. Package includes 12 months of Sales Brokerage and Retailer Collaboration, Retail Promo Support, Sales Forecasting, Strategic Advisory, Analytics, and more.    SIP – Southern California Brand Incubation (Value: $240K) The SoCal Incubation Program (SIP) by L.A. Libations accelerates the growth of emerging beverage brands by providing strategic advisory, distribution support, exclusive access to Southern California retail opportunities, and authorization in over 400 points of distribution. Package includes brand commercialization, incubation and acceleration, retail marketing, sales & customer management, and three months in high-traffic innovation cooler placement.   Hi-Touch DSD – Southern California Distribution SoCal's Premier Direct Store Distributor services all SoPac Whole Foods locations and all the best local natural food supermarkets. Services include Direct Product Distribution, Guaranteed Sales to Retailers, Commissioned Sales Representatives, Autonomous Order Writing, and Business Growth Support. 100% refrigerated supply chain. Package includes access to the distributor - does not include fees. L.A. Vibrations - CPG Branding, Design & Marketing Services (Value: $360K) L.A. Vibrations (LAV) is a brand agency within the L.A. Libations family, dedicated to assisting entrepreneurs in launching, scaling, and optimizing their beverage brands. Leveraging deep industry expertise and extensive retail relationships, LAV provides comprehensive support to brands aiming to succeed in the competitive beverage market. Services include Retail Strategy, Digital & E-Commerce Strategy, Product Launch & Market Penetration, Channel Optimization Strategy, Brand Growth & Positioning Strategy, and Performance Marketing. Package includes 12 months of services, does not include cost of external fees for marketing campaigns.  Sensapure - $75K Total New Flavor Creation for Brand Extensions Flavor Matching / Improvement on existing SKU's Applications work on masking new hero ingredients Processing Time on new Omvee Equipment Sensory Quant, A data-based, analytical, sensory evaluation service. One Day Ski Package to enjoy the beautiful wonders of Utah Prize value is stated by LA Libations, redeemable only for services, not a cash prize. Terms & Conditions apply. See the application form for details. Open to beverage brands (Alc & Non-Alc). Not Convinced Yet? Check Out the Retailers Attending! SUBMIT MY BRAND NOW Startup CPG Resources → Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc. → Newswire: Submit your brand news as a press release (for free!) → Webinar Recordings: Learn from the best & subscribe to our YouTube channel. → Startup CPG Podcast: The world's top CPG podcast - buyer, brand & expert interviews → NIQ Data Drops: Free data on your category & competitors → Exclusive Discounts: Special offers for our community- NIQ, Grassroots and more

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