Alley Rally @ Expo West

It will sell out - apply to sample! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

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PARTY. GRAZE. BOWL. NETWORK. SHOW OFF. GET YOUR TIX BEFORE THEY'RE GONE Hi Startup CPGers,   It's not too late to buy your ticket to our Alley Rally event on March 5th, during Expo West! Last year, this event SOLD OUT to 1.2k people!   This is the perfect opportunity to get your brand in front of industry VIPs while letting loose and making new industry friends and connections! OUR LINEUP OF VIPS: Ruthie Young, Good Eggs | Roger Brady, Good Eggs | Randy Ornstein, Go Puff | Erin Haug, Go Puff | Steve Buhagiar, Woodland's Market | Nick Carse, Perfect 10 Foods | Jessie Kimsey, Misfits Market | Fred Hart, DIELINE | Darren Viscount, Bristol Farms | Efrain Chacach, Bristol Farms | Alicia Cole, UNFI | Central Market Team | Dwight Richmond, Town & Country | Fresh Thyme Market Team | Eric Schnell, Beyond Brands | John Craven, BevNet | Monica Watrous, BevNet | Ray Latif, BevNet | Jacqui Brugliera, BevNet | Mike Schneider, BevNet | Chrisi Frizzell, 7-Eleven | Moni Chakravorty, 7-Eleven | Matt Bunevich, 7-Eleven | Louisa McCarty, 7-Eleven | Steven Zermeno, 7-Eleven | Theresa Nguyen, 7-Eleven …with more to be announced! Backpack Brands is BACK for 2025! Every year at the Alley Rally, Startup CPG offers limited, free sampling spots to "backpack brands" who are too small or too early in their journey to have a booth at Expo West, and dedicates a demo space for them at the Alley Rally party*.   Backpack Brands will: 🤩 Get a unique demo opportunity among a select group of brands 😍 Showcase their brand in front of industry VIPs (including  🏆 Get a chance to WIN A FREE BOOTH at Expo West 2026! Submissions close on January 19th!   *Backpack Brands/Alley Rally are NOT inside of the trade show and do not give you a badge to enter the show. APPLY NOW 🥳 🎉 WE'RE 5 AND THRIVING - SLACK STYLE Startup CPG's Slack community is turning 5—and with nearly 25K members, we've got BIG reasons to celebrate! Join us after Expo West 2025 for an unforgettable night at Leisure Hydration on Friday, March 7th! We're bringing pizza from pi00a, samples from our community of brands, and vegan, GF, and NA options - fun for all! Don't miss the chance to meet special guests Stefani Sassos (Good Housekeeping), Efrain Chacach (Bristol Farms), Darren Viscount (Bristol Farms), and more TBA! GRAB MY TICKET! Startup CPG Resources → Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc. → Newswire: Submit your brand news as a press release (for free!) → Webinar Recordings: Learn from the best & subscribe to our YouTube channel. → Startup CPG Podcast: The world's top CPG podcast - buyer, brand & expert interviews → NIQ Data Drops: Free data on your category & competitors → Exclusive Discounts: Special offers for our community- NIQ, Grassroots and more

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