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Is it your brand's month to shine?!

Hi Startup CPGers,

IT'S SHELFIES TIME!

Our annual Shelfie Awards celebrate the small CPG brands in our community who are working tirelessly to bring better products into the world. Each year, we recognize new products that wow our taste buds, stories that inspire us, and packaging that stops us in our tracks.

It's time to get your brand's application submitted and your samples in the mail if your brand falls into one of these categories:

Baby / kids
Pasta
Seasonings and oils
Sauces and condiments
Dips
Alcohol / non-alcoholic beverages
CBD

DON'T MISS THIS SHOT AT BECOMING AN AWARD WINNING CPG BRAND!

Reminder: We're accepting product submissions for the Shelfies by category. Each category has a respective month for submission, starting on February 1st (see graphic below). When your category's month arrives, fill out the submission form and ship your product samples to our Shelfies judges.

IMPORTANT: Please only submit your brand during your category's month — if you submit your form and products during a different month, we will not consider them. We will only consider samples delivered from the first through the last day of each month.

APPLY TO THE SHELFIES NOW

CHECK OUR OUR SHELFIES GUIDE

The 2025 Shelfie Award season is powered by:

Social Nature is driven by a mission to connect conscious shoppers with better-for-you products. With over 1 million high-intent shoppers and 600+ CPG brands on our platform, we're transforming the way natural brands grow and thrive in retail.

Exclusive Offer for Shelfie Finalists: Brands selected as Shelfie Finalists will receive 500 free activations for any product sold in over 500+ doors. This offer is valid for use within six months!

Cin7 is a StartupCPG partner and the leading provider of inventory management software (IMS) to CPG brands. Designed for SMBs, Cin7 provides the benefits you typically see in an ERP but in an easy to implement and use, cost effective IMS solution. Our mission is to make it cheaper, faster, and easier for businesses to get their products into their customer's hands.

Exclusive Offer for Shelfie Finalists: 5 finalists will receive 3 months free of Cin7 Core, Forbes' #1 Inventory Management Software for 2025. (Offer not available to current Cin7 Customers)

minisocial is a fully-managed platform that connects brands with micro-influencers who share your product(s) with their audience AND create high-quality fully-licensed UGC for you to use across your own marketing channels, like in ads, emails, organic social, your website and beyond!

Exclusive Offer for Shelfie Finalists: Brands selected as Shelfie Finalists can redeem a free UGC and micro-influencer strategy call with the minisocial team, we'll chat about your current strategy, ways to scale up working with creators, and where you should be using UGC. This offer is valid for use within six months.

Green Spoon is a trusted national natural products agency, dedicated to an ethically valued business that positively impacts people, community, the environment, and our industry. Our commitment is to build meaningful partnerships that will ultimately reshape the future of foods available in the marketplace.

Exclusive Offer for Shelfie Finalists: Brands selected into the Take Root program will receive 1 free month of broker services! Don't miss this chance to win best-in-class broker services for your brand.

Startup CPG Resources

→ Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc.
→ Newswire: Submit your brand news as a press release (for free!)

→ Webinar Recordings: Learn from the best & subscribe to our YouTube channel.
→ Startup CPG Podcast: The world's top CPG podcast - buyer, brand & expert interviews
→ NIQ Data Drops: Free data on your category & competitors
→ Exclusive Discounts: Special offers for our community- NIQ, Grassroots and more