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Startup CPG Launches Grocery Run!

Hi Startup CPGers,

Say hello to Startup CPG: Grocery Run. Grocery Run is a novel event series kicking off in 2025 -- we're uniting brands and retailers all over the country. Startup CPG Team and founder, Daniel Scharff will be traveling to host the majority of these events which include panels and product demo opportunities in major US cities in partnership with the best retailers local to the region. We believe this will be one of our most impactful initiatives to date!

Future Grocery Run events will be open to all CPG brands and founders, with stops planned in NYC, LA, SF, Chicago, and more!

"Startup CPG is so proud to launch Grocery Run, our national event tour, kicking off with Whole Foods Market in February. There's nothing like meeting the most relevant retailers in your region, face-to-face."

- Daniel Scharff, Founder of Startup CPG

Photo credit: Nina Roberts

First Grocery Run stop, Austin! 👋

GRAB MY TICKET!

CALLING ALL FEMALE FOUNDED CPG BRANDS! 📢

Our first stop on the Grocery Run tour: Austin, TX at the epic SXSW headquarters!

We're bringing Whole Foods buyers to you for our first-ever Grocery Run in partnership with Whole Foods. This stop in our tour will be exclusive to CPG Female Founders as part of our Further initiative - Further brings opportunities, visibility, and support for female-founded CPG product brands within the Startup CPG community.

While this is a great opportunity for brands local to TX, this event is open to any female-founded CPG brand in the U.S.!

You'll meet these members of the Whole Foods team:

- Alyssa Vescio, Senior Vice President Merchandising
- Casey Gaston, Executive Leader | Local and Emerging Brands
- Caroline Freedman, Leader of WFM Lending Program
- Whitney Herrera, Principal Category Merchant - Functional Snacks

This is an exclusive opportunity for women-founded CPG brands across the US to meet with Whole Foods Market buyers!

We're partnering with the one-and-only Whole Foods Market to feature 10 female founded Startup CPG brands via a sampling event for the entire office at Whole Foods Market HQ in Austin, TX! It's a supplier showcase, meaning the brands sampling must be current Whole Foods Market suppliers.

This is a major opportunity to tell your story and sample product with over 900 attendees from the Whole Foods Market team!

Requirements to apply:

Must be a female-founded CPG brand - Whole Body and Grocery products only. Female founders will be selected to demo at the showcase on Feb 5th, 1-3pm CST
Your products must be currently sold at Whole Foods Market or confirmed to be selling within 60 days of the showcase on 2/5/25
Must have enough samples for 900 attendees. Can also bring educational materials, swag, coupons, etc.

APPLY NOW

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