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2024 was BIG—2025 will be even BIGGER

Thank you for our biggest year yet. We grew so much in how we support emerging brands, and with each passing month, I see the most important things happening in our community - brands helping each other, connecting with experts, finding great candidates, learning faster, getting retail deals, and so much more. And personally, from me to you, I am so grateful that I get to do this for a living - I've never had so much fun, and am eternally thankful for our whole Startup CPG team.

This is Community at its finest, and we've got so much more in store for you, I can't wait for you to see what's next.

Merry CPGmas to all!

- Daniel and the team

Let's take a moment to celebrate what we've accomplished together this year:

🎧 Broke into top 0.5% of global podcasts

📈 Over 1500 products were submitted to our Shelfies Awards

💜 Further was born, thanks to our amazing partners at Settle, we we were able to give away FREE booths and brunch IRL

💯 Almost 100 events across our Startup CPG communities and trade shows

🥳 We had our first dedicated sections at Expo West AND Fancy Foods

🚀 Launched new chapters in Seattle, North Carolina, and Denver

And we can't forget - we introduced 2 new resources to our community:

Startup CPG Newswire: the ONLY newswire service focused exclusively on CPG brand news - and it's FREE!
Finance Database: We launched this crowdsourced resource from our community that lists all the non-dilutive lending options we could find - over 60 companies listed to help small brands!

We've been all over the map at the buzziest shows and events!

Expo West

We had our own dedicated section in Hot Products that gave our brands the opportunity to exhibit at lower costs, get 1:1 time with buyers, and provide opportunities that may not have had otherwise. We were overwhelmed with positive feedback from our brands. Check out Happy Kitchen and Moon Fruit!

Summer Fancy Foods

20 up-and-coming brands joined us - with more than half being female founded, and over a third being minority-owned. We partnered with Settle to giveaway a FREE booth to a female founded brand (Better Sour)! We hosted a happy hour, & Summer of Startups - with Shopify NY - featuring 9 emerging CPG brands, special guests, and networking!

Newtopia Now

We brought 40 brands to a Whole Foods panel for live pitches. We partnered with Earth Fare for rap pitches - the winner, Ringa, won a distribution deal! We had first ever Denver meet-up IRL with buyers from Earth Fare, Green Acres, Bristol Farms, UNFI, and Berkeley Bowl. We finished with our Silent Disco party where (iCalm) won a free booth to Newtopia Now 2025.

Check out out databases here

Startup CPG Resources

→ Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc.
→ Newswire: Submit your brand news as a press release (for free!)

→ Webinar Recordings: Learn from the best & subscribe to our YouTube channel.
→ Startup CPG Podcast: The world's top CPG podcast - buyer, brand & expert interviews
→ NIQ Data Drops: Free data on your category & competitors
→ Exclusive Discounts: Special offers for our community- NIQ, Grassroots and more