PR tips + testimonials; new brands roundup! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Celebrating One Year of the Startup CPG Newswire! | | Hi Startup CPGers, We're on the heels of celebrating ONE YEAR of our Newswire service! ICYMI: Each month, we send a roundup of the latest newswire submissions to hit our wire, helping further spread the message of the brands in our community to tens of thousands of people! Of course brands benefit from the Newswire, but to really understand the impact: the Newswire also reaches retailers and media who are looking to stock new brands on their shelves, or cover the latest in CPG in upcoming stories. Hear from them below! About Startup CPG's Newswire service: The Startup CPG Newswire is a no-cost service that gives CPG brands the opportunity to submit press releases on their timely news to be published on our website with a link for brands to share. If you're a brand with news to submit to the Newswire, you can do so here. If you want to browse the latest releases, you can see them here. | | WHAT BRANDS ARE SAYING ABOUT THE NEWSWIRE | | "We're a tiny two person team doing everything ourselves, so getting featured on the Startup CPG Newswire was a huge boost in visibility. Immediately following the feature of our press release, we saw a spike in followers on socials and even had a retailer reach out. They mentioned the Newswire feature directly. It really helped us feel seen in the CPG world." - Daniele Orellana, Co-Founder @ Mitts | | | | "The Startup CPG Newswire is such an amazing resource! As a small business just getting started, we wouldn't have had the resources and manpower to get a formal press release out without the help of the amazing team at Startup CPG. We received outreach from people we never would've reached without the Newswire. Thanks Startup CPG for this invaluable resource!" - Jenn Ko, Founder + CEO @ DIME | | | | STARTUP CPG NEWSWIRE: A RETAILER DISCOVERY TOOL AND A "GAME CHANGER" FOR MEDIA OUTLETS | | "I visited the Startup CPG section at Expo West and found a ton of fun, innovative and brand new products for my store in NorCal. Since Expo, I've been following Startup CPG's Newswire to keep up with the latest trends and product launches in the natural food industry. It has quickly become a valuable resource for identifying innovative and on-trend products. As a new business owner, I'm committed to supporting other startups and showcasing items not typically found in big box stores." "Having the Startup CPG Newswire come through my email has been a game changer for keeping up in the food and beverage industry. As a journalist, I'm always needing to be in the know, so having outside sources like Startup CPG has been amazing in so many ways. I have been able to connect with startups that are launching new products, and I'm also able to stay up to date on industry trends. This has kept our audience engaged with unique content I may not have been able to find on outside newswire sources." - Brooke Just, Associate Editor at Food Business News at Sosland Publishing | | - Make the point of your PR clear in your title — think of it as a pitch — readers should get the gist from your title and decide if they want to keep reading.
- Stick to the facts — don't try to hype up your brand or products in your PR. Saying your product is delicious, innovative, or redefining a category is an opinion and detracts from the point you want to make -- and is totally overused. Remember: using marketing copy won't get you published (stay away from subjective language - refer to our guidelines to save you time before you submit)!
- SHARE SHARE SHARE! — When your release is live -- share it on your social platforms, tag us, and help it grow more legs!
| | Check out the newest CPG brands to join our Slack channel - which is growing by the day! Have you introduced your brand yet? What are you waiting for? Get in Slack, and hop over to the Introductions channel! | | Poppy - handcrafted popcorn Halmoni Kimchi - mother-daughter duo hand-packing their family kimchi recipe BEVERAGE 9north Rum - custom blended expressions distilled and aged in 101 year old distillery GrassJoy - clean gelatin snacks made with grass-fed gelatin and organic fruit juice Zobucha - West African spiced probiotic sparkling tea Preme - gut health-focused electrolytes | | → Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc.
→ Newswire: Submit your brand news as a press release (for free!)
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Startup CPG 13157 Mindanao Way #3150 Marina del Rey, CA 90292 | | Startup CPG 13157 Mindanao Way #3150 Marina del Rey, CA 90292 |
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